The Project

This is a full magazine I created for my editorial class. Panenka is a magazine aimed at North American males who have a passion for both football (soccer) and rap. The magazine covers everything around football culture and is perfect for the novice fan, the ultra supporter and everyone in between. The designing is all done by me, I had no control over the advertisements as we were told what to use. The articles were done with 2 different approaches: illustrative and photographic. Prior to designing, I did research to identity the target market and objective of the magazine, in order to design it in such a way that would appeal to the audience. The content in the note to the editor is also written by me.


Research, Branding, Logo Design, Editorial Design, Typography

Photography Treatment

Illustrative Treatment


Using Format