The overall goal of food photography is a simple one, sell the product through appetite appeal. This task is something we regularly work on and we have created a bulletproof process to do so. First, I create a pre-production document for each recipe, focusing on basic design principles throughout the composition (such as unity, contrast, shape and emphasis). Once we had this foundation, I attend the photoshoot and provide real time feedback to our photographers, to keep the recipes on brand and in line with the approved pre-production document.
Some recipe photos from a few brands.
A few examples of the pre-production documents used to outline the desired direction for the photography stage.